In the following article you will find a list of open innovation and crowdsourcing initiatives related to banking and financial services. But this is not just an article. It is a project itself. And you can help developing it.
The aim of this article is to create the first complete list in the world of crowdsourcing and open innovation projects in the banking and financial services industry. In order to continue the following list, this article is a kind of crowdsourcing initiative itself. Therefore I kindly ask you to provide me with information on any further similar project that you may know (anywhere in the world). I will add it to the list accompanied by your name and a link to your website (if you wish). You can help to continue the list either by leaving a comment at the bottom of this article or by contacting me directly. Thank you very much in advance for your kind assistance.
List of open innovation / crowdsourcing projects at banks and financial services worldwide (to be continued):
Commonwealth Bank: IdeaBank is a crowdsourcing project that enables clients to post, vote and discuss ideas on new innovative products and services. More detailed information on that initiative can be found at ZDnet. Furthermore there is a short video of CBA on YouTube regarding IdeaBank. The project was added to this list on December, 9, 2011, thanks to information provided by James Dellow of headshift by leaving a comment at the bottom of this article.
Cosmos Direkt Ideen-Forum: German insurance company invites clients to create or to evaluate insurance products on their platform Ideen-Forum. (German language). This project was added to the list on July, 11,2011 by the author of this article.
Deutsche Bank Drive DB: Information on Deutsche Banks Global Transaction Services crowdsourcing project „Drive DB“ that involved corporate clients can be found at the German blogs Socialnetworkstrategien, Social Banking 2.0 and Finance 2.0 (German language with some English citations) and on Computer Weekly (English language)
HypoVereinsbank: Information on HypoVereinsbanks internal crowdsourcing project can be found at the German blog Finance 2.0: You will find some short information as well as an interview (German language)
RaboDirect: RaboDirect, the German direct banking division of Dutch Rabobank (Netherlands), invites clients and experts to „RaboDialog“ (engl. RaboDialogue) to discuss future aspects of banking and get more familiar with the needs and desires of their customers. You will find more information on RaboDialog here at this blog as well as on RaboDirect’s website (German language). Added to this list on Nov., 30, 2013
Union Investment: There is some short information on a new open innovation study on behalf of Union Investment at the German Force-Finance Blog.(German language)
Volksbank Bühl: This was a crowd voting project in December 2010: You will find information on the crowd voting initiative „Vote’n’help“ of the German regional co-operative bank Volksbank Bühl on Facebook here at this blog in another article (German language)
Webank: Information on the Italian Webpad project can be found on the Visible Banking Blog (Engish language). The project was added to this list on December, 3, 2011, thanks to information of Boris Aleksanov who left a comment at the bottom of this article.
Sberbank of Russia launched it’s Sberbank21 project in fall 2011, that invites users to offer their ideas, exchange opinions, evaluate ideas of other participants, and to receive feedback on their ideas or proposals. Some information on this project can be found in a statement of Herman Gref, President of Sberbank (English language). This project was added to this open list on November, 25, 2011, thanks to information presented by Ekaterina Chernyak of witology.com.
DBS Bank – I designed a bank: Information on the crowdsourcing project „Your bank -your design“ on Facebook with the aim to create a branch design for generation Y clients can be found at The Financial Brand as well as an update showing the winning designs.
BBVA Open Talent is one of BBVA’s Innovation Centers projects. You will find more information on that project at BBVA’s Innovation Center Website. There is also an Infographic to be found. Furthermore you can find a video (Spanish language) about BBVA’s innovation strategy at the Blog Innovation at Financial Services. This project was added to this list on May, 10, 2014 thanks to infomation provided by Jeremy Hayes of the University College Cork (Ireland).
First Direct: There is an interesting article on First Direct’s project First Direct Lab on the Kurtosys Blog.This project was added to this list on September, 14, 2011 thanks to information of Hazel McHugh via Quora. Update Oct, 7,2011: There is an interview with First Direct’s CEO Marl Mullen at the Visible Banking blog.
Chase Community Giving: The US bank gives facebook users the opportunity to choose how it will distribute millions of USD to charities. Information on that crowd voting initiative may be found at the Visible Banking blog. (project was added to that list on June, 14, 2011 by the author of this article).
May I ask you for your help once again? If you have any further (or more detailed) information (e.g. articles, links or own experiences) on the above mentioned projects, or if you know any other crowdsourcing initiatives related to financial services, please contact me, leave a comment and/or assist me by sharing this article. Please help to create the first complete list of it’s kind in the world!